“Remember that people are attracted to people, not to abstract principles, sound bites, or sanitized corporate communications. We all are drawn to stories that underpin our human experience.”
– Born to Blog
If you blog, why do you?
Here are 5 common reasons we blog, according to Mark Schaefer and Stanford Smith in their book, Born to Blog. Which category best fits you?
They offer a short quiz to help you find your category if you’re not sure (I wasn’t sure, even after seeing the results; I’m a mix). In the book they go through each category and offer specific tips.
They also give general tips that you may know, but it’s good to be reminded about.
- Don’t think every post has to be profound. Short, simple observations and “how-to” posts often work best.
- Make it personal. Connect what you’re writing to your unique perspective.
- Don’t wait on perfect. Have courage to post at good instead of delaying for perfect. Lacking courage is one of the largest obstacles to blogging.
- Wipe out the first third of the story. It’s hard. But sometimes starting in the middle is the most interesting spot.
- Be passionate. The authors believe passion is the “secret sauce” for a powerful blog.
- Shorten your post. Take out what doesn’t belong. Staying under 1,000 words usually works best.
Overall, remember that your voice is unique. No one has the exact stories or experiences that you do. Write what only you can write.
“Our conversations and research shows that you don’t have to be a ‘great’ storyteller. You don’t have to be an accomplished playwright or understand the nuances of a riveting screenplay.
The only prerequisite for blogging is the willingness to share your thoughts and opinions.
Think about your day. How do you feel? What caught your attention? What surprising tidbit did you learn about a colleague? How could you weave this into a story? If you are stuck, then shift your perspective. How would you describe your day to a significant other or best friend?
Much easier, right?”
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What’s a piece of blogging advice you’ve appreciated along the way? Please share.
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